When you’re in college, you want a vehicle that’s a step or two above what you drove in high school. Young adults have specific preferences when it comes to safety, technology, appearance, and entertainment. Car manufacturers looking to earn the loyalty of college students must offer affordable options and features this consumer segment wants. Kia […]

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It’s exciting when manufacturers embrace innovation with concept cars and new models. Drivers love to see new features, styling, and trims coming to the showroom of their local dealership. One company that’s set to enter new market segments in the coming years is Kia. The South Korean automaker hopes to use these new offerings to […]

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Even with affordable gasoline prices, sales remain brisk for electric vehicles, or EVs for short. Sales hit an all-time high in December 2015 despite gas prices being at their lowest levels since the late 2000s. Drivers are becoming better educated about the financial, environmental, and driving benefits of owning these cars. Kia is offering an […]

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Families with kids have very specific needs when it comes to buying a new car. Children need a roomy interior, storage areas for snacks and toys, and entertainment. Parents want a vehicle that prioritizes safety and integrates technology to make life a little easier. Car manufacturers know what’s on the family wish list and do […]

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